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John Walker's Blog (32)

When I was the CMO of Ascentium, an award-winning digital agency in Seattle, my bonus structure was tied purely to the company’s quarterly NPS. To me, this made sense- it was brilliant in its utter s…

When I was the CMO of Ascentium, an award-winning digital agency in Seattle, my bonus structure was tied purely to the company’s quarterly NPS. To me, this made sense- it was brilliant in its utter simplicity and like the whole idea around NPS and “The Ultimate Question”, one “score” served as a proxy for the health of Ascentium’s marketing effort. No doubt, proxies are imperfect but have a scorecard of 50 variables too is imperfect so I was happy with the idea; better yet, I actually…

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Added by John Walker on August 4, 2017 at 10:17am — No Comments

Qualitative, Quantitative, or Both? Tips for Choosing the Right Tool

In market research, it can occasionally feel like the rivalry between qualitative and quantitative research is like the Red Sox vs. the Yankees.  You can’t root for both, and you can’t just “like” one.  You’re very passionate about your preference.  But in many cases, this can be problematic. For example, using a quantitative mindset or tactics in a qualitative study (or vice versa) can lead to inaccurate conclusions.

Below are some examples of this challenge—one that can…

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Added by John Walker on August 4, 2017 at 10:00am — No Comments

The Benefits of Online Qual in Disruptive Innovation

Disruptive innovation is the process of developing new technologies and markets that replace the incumbent. If continuous innovation is doing better then disruptive innovation is doing differently. The dilemma that organisations face is the balance between risk and reward of these two types of innovation. Continuous innovation is a low risk strategy that has gained popularity as agile methods of research and business become more commonplace.

Disruptive innovation is…

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Added by John Walker on August 4, 2017 at 10:00am — No Comments

Five Things I Like About The CXPA

The Customer Experience Professionals Association (CXPA) is a global, non-profit organization that has helped solidify Customer Experience as a necessary and critical role profession.

As one of the founding corporate members of CXPA, it’s been exciting to watch the association evolve and contribute to the profession. Here are the top five reasons why I think CX professionals should join and get involved in the association.

Google+ Hangout: These are short, informal Q&A…

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Added by John Walker on August 4, 2017 at 10:00am — No Comments

Domestic Cruise Industry Sails to Growth

Ocean and domestic water cruises continue to attract consumer interest, as they offer a unique experience and numerous destinations per trip. In particular, consumer interest is piqued by the increased availability of cruises that explore local gems such as the Alaska Coast, Puget Sound, Columbia River, the Mississippi River, the Great Lakes, and the Atlantic and Gulf coasts. Providers of domestic cruises, which travel on the US coasts and inland waterways, are benefiting from this…

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Added by John Walker on August 3, 2017 at 9:53am — No Comments

Called It – Resellers are Trending in Telecom

US telecommunication service revenues are forecast to grow to $734 billion in 2021. Gains will be supported by increased service bundling activity, as consumers are motivated to purchase more options when individual services are offered at a discounted rate.

Telecommunication Resellers Competitive on Price

Resellers of telecommunication services provide fixed telephone connections or wireless phone and data service from major carriers that own the network infrastructure. Mobile…

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Added by John Walker on August 3, 2017 at 9:52am — No Comments

Will Healthcare Inflation Remain at Historically Low Rates?

The slowdown in healthcare cost inflation, often attributed to the 2007-2009 recession, has generated questions such as what caused it and whether it will last. Notably, as Figure 1 shows, the rate of healthcare inflation has dropped to historically low levels, suggesting structural factors could also be a major driver of the slowdown.

Is the 2007-2009 Recession the Major Cause of the Slowdown in Healthcare Cost Inflation?

As Figure 2 shows, recessions usually cause general…

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Added by John Walker on August 3, 2017 at 9:50am — No Comments

Forecasting Methods to Use During Periods of Volatility & Disruption

The last decade has been filled with unexpected events, from the global financial crisis to Brexit to the election of President Donald Trump. The reputations of polling companies have taken a public beating, and data gathered from surveys, interviews, and focus groups may fall under increased scrutiny as a result.

Given the current climate of volatility, how can consumer insight professionals, research analysts, and marketers choose the right forecasting methods and make meaningful…

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Added by John Walker on August 3, 2017 at 9:47am — No Comments

Mailchimp’s marketing automation tools are now available for free

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan.

With this newly free service, any online business can now easily create an automatic email that goes out a day after…

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Added by John Walker on August 1, 2017 at 8:00am — No Comments

Hulu hires Google marketing veteran Kelly Campbell as CMO

Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. The strategic hire for the streaming service will see Campbell tasked with driving Hulu’s overall marketing strategy across both its subscription video on-demand business and its new Live TV service, the company says.

Campbell will oversee Hulu’s brand marketing, performance marketing, media, content marketing, creative,…

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Added by John Walker on August 1, 2017 at 7:59am — No Comments

SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. SimilarWeb — which offers analytics and insights about the performance of websites and apps, as well as competitive intelligence about how other apps and sites are doing (covering 80 million websites and three million apps across more than 190 countries in all) — is today announcing a significant…

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Added by John Walker on August 1, 2017 at 7:57am — No Comments

merchants what marketing actually does

Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially for sellers using the platform. Basically, it allows the many developers already building marketing plug-in apps for Shopify stores to more easily show what their tools are doing for merchants, directly within Shopify itself. And, it could eventually recommend winning…

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Added by John Walker on August 1, 2017 at 7:56am — No Comments

This Non-Profit Trains Anyone to Box for a Cause, Rethinking Competition and Resilience Along the Way

You might talk the talk, but would you fight the fight -- in an actual boxing ring?

Training for a physical fight is at the heart of Brawl for a Cause, a non-profit that trains everyday people to compete in a boxing match to raise money for causes in their community. This one-of-a-kind experience helps non-fighters reshape how they look at competition in and out of the ring -- and how they approach discipline and strategy.

“It helps people become…

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Added by John Walker on June 15, 2017 at 6:59am — No Comments

Ignoring the importance of visuals.

The above stats from QuickSprout highlight just how huge visual content has become, and that doesn’t just mean images for social media and infographics, it can also include video content as well, which has been growing in leaps and bounds.

The good news is you don’t need to be an expert or a huge brand to create great graphics. Tools like Canva and services like Fiverr make it possible for even the smallest sites to step up their graphics game.

But also bear in mind that it…

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Added by John Walker on June 15, 2017 at 6:57am — 1 Comment

Not engaging influencers.

“Influencers” might be a popular marketing buzzword today, but the reason why influencers are gaining so much attention is because they can make a big (and positive) impact when it comes to your business blog’s success.

One of the very best ways to drive more traffic and authority to your site is to have a popular industry influencer link to or mention your blog. It will automatically put your brand on their audiences' collective radar, which can help generate more customers for…

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Added by John Walker on June 15, 2017 at 6:56am — No Comments

Boring headlines.

There is one universal truth about any blog: if it doesn’t sound interesting, then no one is going to read it.

That starts right there with the headline.

Our attention spans right now are shorter than ever, now averaging just over eight seconds! That means if you really want to get people interested you have to grab their attention from the start. So, it can all come down to the headline.

For More Details: …

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Added by John Walker on June 15, 2017 at 6:56am — No Comments

This Is Your Kingdom

This is Your Kingdom is a site that brings together style and substance to help visitors find activities in their local area. Simple in its concept, the site is much more complex when we start to consider all of its inner workings and potential.

Designed by This is Your Kingdom and robustly developed by Kim Lawler, the site is built to handle growing levels of content. Lawler used WordPress to allow site editors and guest bloggers to update easily and regularly, giving visitors plenty…

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Added by John Walker on June 15, 2017 at 4:11am — No Comments

Harvard University Graduate School of Design

The stereotypical university website tends to be a pretty sterile and dated affair. However, with the Harvard Graduate School of Design site's redesign this summer, Upstatement has set the bar seriously high. "The GSD is a fantastic place where all kinds of amazing ideas are being generated, and we wanted to really bring out the stories and topics inside the school and surface them in a way that showcases the ideas and energy of the community," says Mike Swartz, partner at…

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Added by John Walker on June 15, 2017 at 4:10am — 1 Comment

Greenwich Library

Public service websites don't have a great record of being beautiful or easy to use. Luckily, that trend is beginning to fade away, and Greenwich Library's website is the latest to adopt a modern new look. 

When creating the site, the visual design came secondary, however – as a public service, usability comes first and anything else is icing on the cake. The redesign is the result of two years' worth of research, user testing and design. In a statement, library director Barbara…

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Added by John Walker on June 15, 2017 at 4:09am — No Comments

The Ink Tank

Starting out in 1989 as a Collins Inkjet, a one-man operation supplying ink for Kodak continuous inkjet printer, today Kao Collins is one of the world's leading suppliers. And if you've never really thought about ink beyond cursing when your printer runs out, Kao Collins new site, The Ink Tank, is designed to inspire you.

For More Reference: Loan video

Added by John Walker on June 15, 2017 at 4:08am — No Comments

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