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Co-founder and CMO, Dawid Rozek said that this development came about because of their recent birthday celebrations when guests expressed buy CS:GO skins a keen interest in seeing a library selection of skins for their games. He added: "We had to create a response to the interests of hard core gamers who like variety."
Game Skins are visuals, covering game item appearance weapons or characters and are activated directly in-game. Skins are in effect, customized graphics that allow gamers to stand out from each other within the game. In 2007, Team Fortress 2 launched their own collectibles hats. Later came the era of free 2 plays with only non-invasive skins (no advantage in the game apart from cosmetic so players are still equal). Today, such game titles as TF2, CS:GO, LoL have their business model based on allowing their creators to develop their product endlessly, through the use of skins.
Dawid said that while Game skins don't affect in-game performance, they do prove that the gamer is a dedicated player "who is dedicated to the game and enjoys customizing their visual stimulation within the game."